The Young Presidents' Organization was hosting a talk on nuclear war and needed an impactful invitation to attract attendees. A little research revealed an interesting fact that we turned into a simple plea for participation. It worked.
We gave SDI a new identity, new tagline, new attitude in the marketplace of supply chain management and MRO (maintenance, repair & operations). SDI helps global manufacturing clients streamline their processes and benefit from enterprise-wide efficiencies. This overview brochure was just part of the brand refresh. Art Direction credits to to the uber-talented Serge Ghio.
RazorFocus, the very cool Stamford-based research facility, asked for a direct mail campaign to target companies that may need smaller focus group sessions and not a major research program. These smaller timeframe, smaller budget gigs are a great revenue generator for RazorFocus. We simply kept the friendly, approachable but still professional tone with a 3-card postcard campaign. This was one ...
This brain-shaped CD with accompanying literature opened more than a few eyes (and doors) to draw attention to a Web portal that could help its audience make much more informed decisions. Sagemaker was one clever start-up.
Another extension of the Kensington Court look, this time appealing to traveling sports teams looking for a place for the team to stay while in town for the big game.
Woodworth Financial came to us for a more interesting way to express their business benefits to financial planners. We came up with a visual device that was used in brochures and direct mail — the juggling balls became a well-received way to empathize with their audience. Design credits: Jeff Cooper.
The capabilities brochure that outlined the services at Airfoil Public Relations. Their strategy was all about offering new perspectives, therefore so was their company brochure. Design credits: Jeff Cooper