The Creative Music Center in Monroe, CT wanted to take advantage of a popular nationwide movement – "Campaign for a Commercial-Free Childhood" encourages us to leave our mindless devices and screens for more engaging (and less vegetative) activities. In this case, to learn a musical instrument. This concept was used in emails, direct mail, and posters.
I was asked to help create the Call for Entries direct mail piece for the Ad Club of Connecticut. Since I've always considered the approval process of a concept to be eerily similar to a sperm reaching the egg, I played off that "miracle" notion for this unfolding poster. Thanks to a clever design by Dave Cushman, we created a ...
It's a brand everybody knows. For outdoor, I just gave it a little urgency — and personality.
Outdoor board for the classy and quick Mazda Millenia – created while at FCB Orange County, CA
This 15-foot wall mural was created for the SDI headquarters in Bristol, PA. The client often uses the analogy of SDI clients being treated like "queen bees" and that everyone within SDI should go out of their way to delight the queen bee at every level. We merely expressed it using SDI's icon-driven visual language in a stunning wall graphic. ...
RedRoller.com was a comparison site that let you shop for the best shipping rates. For high-volume shippers, it was a valuable tool to find the best deal. Hey, if you have to ship, why not save money while you're at it? Design credits: Brian Miller.
How to generate interest from former tennis players who haven't visited the area tennis clubs for a while? Remind them that it's been too long, and do it with a smile. As an ad, and poster, this simple approach did the trick – inquiries rose significantly, so did league and membership sign-ups.
Outdoor board created while at the BUZZ division of Y&R in New York. LG is a brand known for innovation and cleverness, this outdoor board simply went with that momentum.
For Integrated Health Associates in Ann Arbor, we created an eye-catching poster that dangled from the ceiling in common areas of several clinics. Design credits: Jeff Cooper
Assignment: develop an in-store poster that demonstrated the range of new Sunlight detergents. Sometimes the solution is so obvious, it's spooky.