Pavement Recyclers

Truly amazing technology, the machines sold and distributed by Pavement Recyclers actually take scrap asphalt from old roads, construction sites, etc. and melt it down – in 6 minutes – to its original 330-degree state. Fresh, eco-friendly, hot-mix at a fraction of the cost of new asphalt. Working closely with designer Lisa Kay, we gave this brand a new identity, logo, tagline and voice in the marketplace.