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In the mid-90’s, when only mainframes had the horsepower to get serious things done, the rise of servers changed the computing landscape. Digital Equipment Corporation was among the first to show how compact servers could do the job of room-sized mainframes. This spread ad, created while at Young & Rubicam NY, simply made that compelling

You’re looking at the ad that hastened the demise of WordPerfect – the reigning king of all word processing programs back in the late 80’s. When Microsoft went head-to-head with WordPerfect, and ushered in a new era of features and productivity, the definition of “perfection” was changed forever. Fun times.

While at The Atlantic Group in the early 2000’s, we had the pleasure of working on the premium, pilot-preferred Breitling watch brand. While visiting their facility in Zurich, Switzerland we saw first-hand the hellish torture they put these chronometers through. We simply made an ad about it.

While in Norway shooting TV commercials for the 1994 Winter Olympics, we met a senior IBMer who actually gathered race results as a teenager in the early 1950’s. What are the chances of this gentleman eventually becoming Operations Manager for the 1994 Games?! True story, and one that deserved its own ad and TV spot.