One of my all-time favorite clients, HJ Sims specializes in wealth management and supporting communities by financing senior living properties nationwide. Their proprietary "Tools for Entirement" program encompasses several financial solutions to help their clients make the most of their money. This video is just one in an ongoing series.
What are the chances of a current IBM project manager actually having been a scorekeeper for an Olympics held 40 years earlier? True story, and too intriguing NOT to be made into a spot. While spending a month in Lillehammer, Norway shooting commercials for IBM, Ulf Sorum was quite a memorable character to work with.
We pitched and won the Chase Manhattan Bank account at Wells Rich Greene in New York. The card-flexing idea came to me while fiddling with a Chase VISA card on the train during my commute home one evening. Go figure.
Our brave El Pollo Loco client let us poke fun at the Taco Bell chihuahua – especially since El Pollo Loco's food was always fresh, and Taco Bell's was reheated in plastic boiling bags. Ewwww…
Seems the American bobsled team consulted with a NASCAR champion to design their sled for the Winter Games. Naturally, they used IBM technology in the design. To me and art director Jeff Cooper, it made a great story for a spot – a spot that ran during the Winter Olympics in Lillehammer, Norway.
To differentiate this Southern California restaurant chain in a crowded market, I thought a fun Hispanic comedian might fit this fun Hispanic food. Paul Rodriguez became our spokesman on TV and radio. El Pollo Loco enjoyed a unique, memorable identity for years.
While at Young & Rubicam in New York, we created a few :60 TV spots to help put a human face on an organization too often perceived as being expensive, inefficient and unfriendly. Hopefully we helped move the needle a little bit.
Art Director Jeff Cooper and I spent a month in Lillehammer, Norway shooting TV commercials and print ads for IBM's sponsorship of the Winter Games. Amazing country. Amazing people. Amazing experience. A few cool ads and spots resulted from our time there, all based on my suggested tagline for the Olympic campaign: "Gold. Silver. Bronze. And Blue."
Pavement Recyclers is a cool and appreciative client of Lisa Kay Design, and VOORNAS Creative and Lisa Kay teamed up to produce a critical how-it-works video for online and presentation use. These monster asphalt recycling machines take scrap, used asphalt chunks and cook it down to fresh 330º hot asphalt for pothole repair, parking lots, etc. Fascinating, gritty stuff that ...
While at Ogilvy & Mather LA, we gathered a bunch of kids to play with a few Mattel See-N-Say toys – and then rolled the camera.